| Since the advent of the Internet, the
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| | plastic such a powerful method of doing
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| dynamics of business have changed.
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| | business?
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| Today's companies put forth as much
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| | Everybody's Doing It
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| effort to create websites that facilitate
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| | Credit cards are an almost universally
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| business as they do to run the company
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| | accepted form of payment. No matter where
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| itself. If your business isn't online,
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| | you are in the world, you can get by with
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| you are at a disadvantage.
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| | a credit card. This is one of the reasons
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| Having a website enables you to reach a
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| | they're so popular online: they're
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| wider audience and far more potential
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| | everywhere (just ask Visa). Even those
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| customers. You may be familiar with the
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| | who don't qualify for a credit card can
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| "rules" for a business website:
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| | get a checking account debit card that
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| -Be professional
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| | works the same way.
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| -Be accessible
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| | Like any other phenomenon, the more
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| -Look good
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| | people jump on the credit card bandwagon,
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| -Include sharp, error-free copy
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| | the more interest it generates for
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| -Don't clutter
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| | everyone else.
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| -Don't spam
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| | Buyers have them
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| -Offer reasons for repeat visits
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| | The majority of people who make online
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| -Publish a newsletter or blog
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| | purchases have credit cards, and they
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| However, there is another unspoken caveat
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| | aren't afraid to use them. According to
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| that's becoming more essential than ever:
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| | AC Nielsen, as of October 2005, a
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| If you sell online, you must accept
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| | whopping 59 percent of online purchases
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| credit cards.
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| | were made with credit cards, while an
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| Many of today's Internet consumers are
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| | additional 23 percent were made through
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| used to the ease and convenience of
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| | bank transfers. In total, 82 percent of
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| paying with credit cards online. For
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| | online buyers used an electronic payment
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| these 'net-savvy buyers, the inability to
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| | system to make their purchases.
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| pay with a credit card is a deal-breaker.
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| | Merchants accept them
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| They don't want to bother writing out a
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| | Most online merchants now accept credit
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| check or a money order and mailing it to
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| | cards, through one of various methods
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| destinations unknown, then waiting six to
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| | available to them. In fact, it is
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| eight weeks for their purchase. Instant
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| | becoming increasingly rare to find a
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| is in, and the more purchase options you
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| | website that sells products or services
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| can offer, the more buyers you will get.
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| | and does not offer a credit card option.
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| When e-commerce first took off, there
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| | What does this mean to you? If you don't
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| were several security concerns among
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| | accept credit cards, many buyers will be
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| consumers and businesses alike. Scams and
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| | reluctant to make a purchase from you.
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| cyber-crime made buyers wary of
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| | They'll look for another merchant with
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| entrusting their credit cards and bank
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| | similar products or services who does
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| account numbers to websites. Now, more
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| | accept credit cards - your competition.
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| people are buying online than ever
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| | You will lose business.
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| before, and improved security and
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| | From Canada to China
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| encryption processes are keeping
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| | Another benefit to accepting credit cards
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| financial information safe.
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| | is automatic currency conversion. If your
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| If your website does not accept credit
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| | website offers products or services that
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| cards, you could be missing out on a huge
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| | can be purchased around the world, you
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| amount of business. What are you waiting
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| | don't have to worry about how many rupees
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| for?
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| | or Yen are in a dollar. A good credit
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| The benefits of accepting credit cards
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| | card system will automatically convert
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| and other forms of electronic payment
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| | the amount. This is an advantage for your
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| online are numerous, while the
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| | customers as well, as they won't have to
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| disadvantages are few. Even small, local
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| | try and figure out how much it will cost
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| businesses can benefit by accepting
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| | them.
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| credit cards online. What makes virtual
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