Enterprise Technology Trends In 2010: The Top It Trends Affecting Organizations In 2010-Aarkstore Enterprise

Thankfully, the global economy appears to be headingSummary 82
out of recession, which is good news for the ITIntroduction 83
industry, as history has shown that the economy andCloud computing 84
enterprise IT spending are closely tied. But what doesThe bigger picture 86
2010 hold for technology vendors? Are enterprise ITEnterprise concerns 89
budgets going to increase? Which areas of the ITSecurity and shared resources 90
industry will be most attractive to enterprises? TheLack of security in the cloud 91
'Enterprise Technology Trends in 2010' reportImpact on vendors 92
addresses these questions through primary andVendor actions 93
secondary research into the enterprise IT market.Recommendation 1: publish security audits 93
Exclusive research from Business Insights gives insightRecommendation 2: go beyond SLAs 94
into enterprise IT budgetary changes in 2010 and theRecommendation 3: guarantee security 94
broader business trends underpinning enterprise ITNew market opportunities 94
decisions next year. The remainder of the reportThe consequences of doing nothing 96
examines 10 key industry trends to watch next year.Chapter 7 The smartphone battle for the enterprise
2010 may not mark a return to the freewheel spendingheats up 98
of three to five years ago, but it still promises to be anSummary 98
interesting year for the IT industry.Introduction 98
Key features of this reportThe past, present and future of smartphones 99
• Independent survey data of CIOs fromThe bigger picture 100
organizations working in different vertical sectors andThe market for smartphones is dividing 101
geographic regionsProsumers influence enterprise smartphone buying
• Secondary research from analyst sources, annualdecisions 101
reports, company materials and press articlesFurther convergence between smartphones and
• Breakdown of enterprise IT spending forecast fornetbooks 102
2010 by geography, vertical and sizebandThe market for business-focused applications takes
Scope of this reportoff 103
• Gain insight into the 10 key technology trendsImpact on vendors 104
affecting enterprise IT spending in 2010RIM's market share under threat 104
• Identify key areas of innovation and new marketApple iPhone breaks into the enterprise 105
opportunities in 2010The rise of Android-based devices 105
• Tailor sales and marketing messages to meetWhat about Nokia? 107
enterprise expectationsWhere next for Windows? 107
• Identify competitive threatsChapter 8 Technology for free 110
Key Market IssuesSummary 110
(1) Mashups/DIY IT: By 2013, Business InsightsIntroduction 110
estimates that the market for enterprise mashups willThe history of ‘free' 111
be worth $1.74bn, driven by the growing involvementThe bigger picture 112
of major software players, evolving market definitionMarket outlook 114
and knowledge about mashups, emerging standards,The growth of ‘free' software 114
increased uptake of SOA and cloud computing, andMicrosoft Office 2010 114
the recession.Open source continues to build momentum 115
(2) Virtualization: In 2010, virtualization will continue to toImpact on vendors 117
extend further into the enterprise with desktopVendors compete on price for productivity apps 117
virtualization and application virtualization set for rapidEnterprises embrace hybrid buying strategies 119
growth.The cost of ‘free' 120
(3) Collaboration: The launch of Google Wave in 2009The downward spiral to commoditization 120
could spur the adoption of enterprise collaboration 2.0Enterprise concerns 120
platforms and threaten the long-term viability ofChapter 9 Customer service 3.0 124
traditional productivity tools and applications.Summary 124
Key findings from this reportIntroduction 124
(1) 34% of organizations are increasing their IT budgetThe bigger picture 125
in 2010 – however, this increase is less than weMarket development 128
have seen in previous years.Listening to customers 129
(2) The IT spending outlook for North America is moreUser testing and focus groups 130
bullish than it is for Europe: 60 per cent of organizationsOnline problem resolution 130
expect IT budgets to improve in 2010.Impact on vendors 131
(3) The three fundamental trends underpinning ITExpansion of product portfolios into customer service
investment in 2010 are: cost cutting, doing more withsuites 131
less and working smarter.There is everything to play for in a diverse vendor
(4) Desktop virtualization will move towardslandscape 132
mainstream adoption in 2010, and by 2011 as many asCompetition comes from several quarters: 132
16 million desktops could be virtualized.Challenges to market take-up in 2010 134
Key questions answeredPeople and processes 134
• What technologies are enterprises investing inTechnological issues 135
next year?Vendor recommendations 136
• What's the enterprise IT spending outlook forChapter 10 Videoconferencing market ripe for a
2010?shake-up 138
• Which regions / sizeband / verticals will beSummary 138
increasing investment in IT in 2010?Introduction 138
 The ‘next big thing' technology 139
 The bigger picture 140
  Table of Contents : Market opportunities 144
Table of ContentsAsia 144
Enterprise Technology Trends in 2010Healthcare 144
Executive summary 12Developments in the videoconferencing market in 2010
Enterprise IT investment in 2010 12145
Do It Yourself IT 13Enterprise videoconferencing systems move into the
Virtualization moves towards mainstream adoption 13mainstream 145
Collaboration is big business in 2010 143D videoconferencing around the corner? 145
Securing the cloud 15Impact on vendors 147
The smartphone battle for the enterprise heats up 16Market consolidation 147
Technology for free 16Skype: a threat to videoconferencing vendors? 148
Customer Service 3.0 17Chapter 11 Security remains high on the corporate
Videoconferencing market ripe for a shake-up 18agenda 150
Security remains high on the corporate agenda 19Summary 150
New computing interfaces 20Introduction 150
Chapter 1 Introduction 22The enterprise security outlook in 2010 151
What is this report about? 22The bigger picture 152
Who is this report for? 22Trends within enterprise security in 2010 154
Methodology 22Security vendors capitalizing on a security gap in the
Chapter 2 Enterprise IT investment in 2010 24SMB market 154
Summary 24Securing the extended enterprise 155
Introduction 25Managing the security infrastructure more efficiently
IT spending in 2010 25156
The bigger picture 28Continuation of the security-as-a-service trend 157
Enterprise spending patterns in 2010 30Web 2.0 still causes security headaches 158
Factors affecting IT purchasing decisions 30Chapter 12 New computing interfaces 162
The vertical outlook for IT investment in 2010 31Summary 162
The outlook for IT investment in 2010, by geography 31Introduction 162
The outlook for IT investment in 2010, by sizeband 32The rise of alternatives to the desktop 163
The underlying trends driving technology investment inThe bigger picture 165
2010 33Impact on vendors 166
Cutting costs 34Competition in the desktop space drives market
Doing more with less 35innovation 166
Working smarter 36Diversification in the touchscreen market 166
Outsourcing core processes 36Desktop virtualization drives demand for innovation in
Chapter 3 Do It Yourself IT 40thin clients 168
Summary 40Netbook growth threatens desktop market hegemony
Introduction 40168
The rise of DIY IT 41The ones to watch 168
Defining mashups 41The ones causing market excitement 170
The wider trends underpinning growth in DIY IT 42Barriers to adoption 171
Increasing efficiency 42Index 173
Cost Saving 43List of Figures
Simplification 43Figure 2.1: Changes to enterprise IT budgets in 2010 26
Mobility / ubiquitous access 43Figure 2.2: Top business priorities for IT investment in
Collaboration 442010 27
Looking outside the enterprise 44Figure 2.3: External forces have a high impact on
Consumer-led innovation 45enterprise IT spending 29
Green IT / sustainability 45Figure 2.4: Enterprise IT buying priorities 30
Market development 45Figure 2.5: The business priorities driving IT investment
Market drivers 47in 2010 34
Market opportunity 47Figure 3.6: Enterprise mashup market development
Impact on vendors 48phases 47
Barriers to future growth 50Figure 3.7: What end-users want from an enterprise
Chapter 4 Virtualization moves towards mainstreammashup vendor 48
adoption 52Figure 4.8: The application virtualization stack 54
Summary 52Figure 4.9: Virtualization adoption 61
Introduction 52Figure 5.10: Enterprises expect collaboration
Emerging areas of virtualization 53technologies to have the biggest impact on their
The bigger picture 55business in 2010 70
The wider trends underpinning global growth inFigure 5.11: The global enterprise collaboration
virtualization 56applications market growth, 2007-2013 71
Increasing efficiency 56Figure 6.12: Cloud computing market forecast,
Cost saving 562008-2012 ($bn) 86
Simplification 57Figure 6.13: Enterprise security concerns from cloud
Convergence 58computing 90
Mobility / ubiquitous access 58Figure 7.14: Smartphone shipments by OS, 2008-2014
Looking outside the enterprise 58106
Consumer-led innovation 59Figure 8.15: Open source software market size and
Green IT / sustainability 59forecast, 2006-2011 (analyst consensus) 116
Market development 60Figure 10.16: Videoconferencing is high on most
Desktop virtualization set for rapid growth in 2010 61enterprises' agendas 140
Application virtualization will also see widespreadFigure 10.17: Transformations in communications have
adoption in 2010 62driven the most change within organizations 143
Impact on vendors 63Figure 11.18: Global enterprise security market size,
Competition heats up in the desktop virtualization2006-2010 152
space 63Figure 12.19: Microsoft Surface in action at AT&T
Microsoft and VMware square up for battle in167
application virtualization 63List of Tables
Virtualization management: a future growth area? 64Table 2.1: IT spending forecast for 2010, by region (%
Barriers to growth 64respondents to Business Insights survey) 32
VDI isn't necessarily suited to large-scale deploymentsTable 2.2: IT spending forecast for 2010, by sizeband
64(% respondents to Business Insights survey) 33
Lack of standards interoperability could limit growth 65Table 4.3: The potential savings from desktop
Virtualizing the desktop and application delivery hasvirtualization 55
different challenges to server and storage virtualizationTable 6.4: Cloud computing taps into many business
66goals 87
Chapter 5 Collaboration is big business in 2010 68Table 7.5: Top business apps on iTunes (US) 104
Summary 68Table 7.6: Smartphone shipments by OS, 2008-2014
Introduction 68(000's) 106
Enterprise collaboration: the story so far 69Table 8.7: Cost saving is the primary motivating factor
The bigger picture 72behind IT spending decisions in 2010 (1 = Low impact
Collaboration trends in 2010 74– 4 = High impact) 113
Cloud computing and SaaS provide a low-cost way ofTable 10.8: The potential CO2 savings from using
trying out collaboration services 74videoconferencing are not as great as those
Could the collaboration platform become irrelevant? 75generated by other energy-saving initiatives 142
Impact on vendors 76Table 10.9: Videoconferencing vendor landscape
Google poses a disruptive threat to the status quo 76(worldwide unit shipments for H1, 2009) 147
Incumbents embrace enterprise collaboration 2.0 77Table 11.10: Global enterprise security market size,
There's all to play for in 2010 772006-2010 153
Vendor recommendations 79Table 12.
Chapter 6 Securing the cloud 82