Small Business Server Business Tips

>owners DO constantly lose sleep over what will
happen to their companies if their computer systems
Small Business Server Business Tipsfail them. Become the solution to the more primal,
Top 3 Ways to Maximize Your Small Business Serversurvival instinct and you’ll get plenty of
Consulting Profitsopportunities to sell Small Business Server, once
Over the past 7 years, Microsoft Small Businessyou’ve established a solid client/consultant
Server (SBS) has gained traction as arelationship.
widely-respected Small Business Server networking(3) Microsoft doesn’t value computer
suite.consultants as much as they sometimes say.
As a result, many small business computer consultants,Little known fact: the first version of Microsoft Small
systems integrators, and value-added resellers haveBusiness Server, planned in 1996 and released in 1997,
jumped on-board the Microsoft Small Business Serverwas code-named "SAM"... because Microsoft’s
bandwagon.goal was for Small Business Server to completely
However, before you go ahead and bet YOURbypass their reseller channel and be sold at
company on Microsoft Small Business Server, consider"Sam’s Club" warehouse clubs.
the following three Small Business Server BusinessSo the product team had the mandate to make the
Tips... so you can maximize your Small BusinessSmall Business Server product SO simple that a
Server consulting profits.non-technical small business end user could buy Small
(1) Most small businesses in your area have neverBusiness Server at the warehouse club and have the
heard of Microsoft Small Business Server.Small Business Server suite running in their office that
Although there may be hundreds, if not thousands, ofsame day.
small businesses in your area that would be excellentShortly after the first-version shipped, Microsoft
candidates for Microsoft Small Business Server,realized that the most cost-effective way to reach
don’t make the ultra-common mistake ofsmall businesses with Small Business Server was
assuming that the typical non-technical small businessthrough their reseller channel. And since then, Small
owner even knows what Microsoft Small BusinessBusiness Server resources have flowed toward the
Server is.channel.
If you want to maximize your consulting profits andHowever, even today, you can often find 5-user
avoid commodity price wars, you’re muchversions of Microsoft Small Business Server in retail
better off leading off with a pitch for somethingstores.
that’s more universally recognized... such asSo the point: Microsoft isn’t putting all its Small
getting rid of computer viruses, stopping SPAM, orBusiness Server "eggs" in one basket, so why should
preventing computer security breaches.you?!? Which brings us back to points one and two:
(2) Sell your small business prospects on YOURSmall business owners aren’t actively shopping
company first.for a Small Business Server. So instead of "selling"
The real money in Small Business Server is NOT inSmall Business Server per se, you’re much
reselling the Microsoft Small Business Server software.better off selling a small business on YOUR company,
The real money comes from selling theBEFORE you sell Microsoft Small Business Server.
RELATIONSHIP with the small business. So yourThe Bottom Line
company essentially becomes your clients’In this article, we looked at three Small Business
outsourced IT department.Server business tips that every computer consultant,
Remember, no small business owner is going to wakesystems integrator and value added reseller needs to
up in the middle of the night, in a cold sweat, cravingbe aware when selling Microsoft Small Business
Small Business Server. However, small businessServer.