Introduction to Social Bookmarking

Social bookmarking sites generally organize theirclassification of Internet resources (such as web sites)
content using tags. Social bookmarking sites are anis done by human beings, who understand the content
increasingly popular way to locate, classify, rank, andof the resource, as opposed to software which
share Internet resources through the practice ofalgorithmically attempts to determine the meaning of a
tagging and inferences drawn from grouping andresource. This provides for semantically classified tags,
analysis of tags.which are hard to find with contemporary search
Historyengines.
The concept of shared online bookmarking dates backAdditionally, as people bookmark resources that they
to April 1996 with the launch of Within the next threefind useful, resources that are of more use are
years online bookmark services became competitive,bookmarked by more users. Thus, such a system will
with venture-backed companies like Backflip, Blink,"rank" a resource based on its perceived utility. This is
Clip2, Hotlinks, Quiver, and others entering the market.arguably a more useful metric for end users than other
Lacking viable models for making money, most of thissystems which rank resources based on the number
early generation of social bookmarking companiesof external links pointing to it.
failed as the dot-com bubble burst. The contemporaryAutomatic Notification
concepts of social bookmarking and tagging took rootSince the classification and ranking of resources is a
with the launch of the web site oneview in 1999[1] andcontinuously evolving process, many social
del.icio.us, in September of 2003.bookmarking services allow users to subscribe to
Functional Overviewsyndication feeds (see RSS) based on tags, or
In a social bookmarking system, users store lists ofcollection of tag terms. This allows subscribers to
Internet resources, which they find useful. Often, thesebecome aware of new resources for a given topic, as
lists are publicly accessible, and other people withthey are noted, tagged, and classified by other users.
similar interests can view the links by category, tags, orDisadvantages
even randomly. Some social bookmarking systemsThere are drawbacks to such tag-based systems as
allow for privacy on a per-bookmark basis.well: no standard set of keywords (also known as
They also categorize their resources by the use ofcontrolled vocabulary), no standard for the structure of
informally assigned, user-defined keywords or tagssuch tags (e.g. singular vs. plural, capitalization, etc.),
(see folksonomy). Most social bookmarking servicesmistagging due to spelling errors, tags that can have
allow users to search for bookmarks which aremore than one meaning, unclear tags due to synonym
associated with given "tags", and rank the resourcesantonym confusion, highly unorthodox and
by the number of users which have bookmarked"personalized" tag schemas from some users, and no
them. Many social bookmarking services also havemechanism for users to indicate hierarchical
implemented algorithms to draw inferences from therelationships between tags (e.g. a site might be labeled
tag keywords that are assigned to resources byas both cheese and cheddar, with no mechanism that
examining the clustering of particular keywords, andmight indicate that cheddar is a refinement or
the relation of keywords to one another.sub-class of cheese).
AdvantagesThe separate (but related) tagging and social
This system has several advantages over traditionalbookmarking services are, however, evolving rapidly,
automated resource location and classificationand these shortcomings could possibly be addressed
software, such as search engine spiders. All tag-basedin the near future.