| Worms and viruses can actually help you market your | | | | software. |
| services, and in particular your IT audits. As soon as | | | | Almost every new small business you approach will |
| you hear about them in the news, you can expect that | | | | present you with a cleanup opportunity. Most |
| many of the small businesses you work with will | | | | companies believe they are totally protected from |
| encounter problems with them. | | | | viruses and security, but many are not. Through IT |
| Events like worms and viruses unfortunately for | | | | audits you can find out how protected they are and |
| companies quickly make companies aware of the | | | | how up-to-date their security and virus protection really |
| importance of power protection, orderly shutdowns | | | | is. |
| and backup generators. Often the worm and virus | | | | Data Back Up |
| cleanup issues and their effects on security are | | | | Often when you ask prospective clients about their |
| catastrophic. These are the times when you can sell IT | | | | data backup, they have no idea what you are talking |
| audits. | | | | about, or they will simply tell you what they think you |
| How To Market It Audits | | | | want to hear. Most often, companies' technology |
| Marketing IT audits means putting together a fixed | | | | assets are not current unless they have a good tech |
| price package that you know you can offer to clients. | | | | provider or someone on staff that handles it. This is |
| Go in with an inventory checklist and talk to them | | | | another item to check when conducting IT audits. |
| about important security issues, how they are | | | | IT audits are huge opportunities to identify client |
| protecting themselves against viruses, what their | | | | weaknesses. The point of the audit is to give you a |
| licenses are and if everything is updated. Also talk | | | | chance to put together an organized action plan and |
| about their firewalls, how they keep them current and | | | | then get the client to hire you to execute it. |
| the last time they checked all their hardware and | | | | |