| Worms and viruses can actually help you | | | | |
| market your services, and in particular your | | | | Almost every new small business you approach |
| IT audits. As soon as you hear about them in | | | | will present you with a cleanup opportunity. |
| the news, you can expect that many of the | | | | Most companies believe they are totally |
| small businesses you work with will encounter | | | | protected from viruses and security, but many |
| problems with them. | | | | are not. Through IT audits you can find out |
| | | | how protected they are and how up-to-date |
| Events like worms and viruses unfortunately | | | | their security and virus protection really |
| for companies quickly make companies aware of | | | | is. |
| the importance of power protection, orderly | | | | |
| shutdowns and backup generators. Often the | | | | Data Back Up |
| worm and virus cleanup issues and their | | | | |
| effects on security are catastrophic. These | | | | Often when you ask prospective clients about |
| are the times when you can sell IT audits. | | | | their data backup, they have no idea what you |
| | | | are talking about, or they will simply tell |
| How To Market It Audits | | | | you what they think you want to hear. Most |
| | | | often, companies' technology assets are not |
| Marketing IT audits means putting together a | | | | current unless they have a good tech provider |
| fixed price package that you know you can | | | | or someone on staff that handles it. This is |
| offer to clients. Go in with an inventory | | | | another item to check when conducting IT |
| checklist and talk to them about important | | | | audits. |
| security issues, how they are protecting | | | | |
| themselves against viruses, what their | | | | IT audits are huge opportunities to identify |
| licenses are and if everything is updated. | | | | client weaknesses. The point of the audit is |
| Also talk about their firewalls, how they | | | | to give you a chance to put together an |
| keep them current and the last time they | | | | organized action plan and then get the client |
| checked all their hardware and software. | | | | to hire you to execute it. |