| Ranked as the leading manufacturing | | | | President and CEO of TR Cutler, Inc., ( the |
| journalist worldwide, and founder of the | | | | largestmanufacturing public relations firm |
| Manufacturing Media Consortium, Thomas R. | | | | worldwide. Cutler is the publisherand editor |
| Cutler has been telling the remarkable | | | | of Manufacturing Profiles, which provides |
| stories of manufacturers for more than a | | | | in-depth analysisregarding technology |
| decade. | | | | selection by manufacturers. |
| | | | |
| Cutler started the consortium in 1999 when | | | | Cutler authored the Manufacturers' Public |
| many media outlets had not assign a reporter | | | | Relations and Media Guide in |
| or journalist to cover the manufacturing | | | | |
| sector. According to Cutler, "Everything | | | | 2004 and will publish an updated version in |
| else was covered; from education to banking | | | | January 2008. TR Cutler, Inc. is best known |
| to real estate...the manufacturing sector was | | | | for create the Manufacturing Media Blitz (a |
| greatly neglected by the media. The idea | | | | six monthprogram allowing manufacturers to |
| behind the Manufacturing Media Consortium was | | | | create intensive branding, salespipelines, |
| to assemble the editors, journalists, staff | | | | and newsworthy media coverage in a short span |
| writers, economist who were writing about | | | | of time.) |
| trends and data within the industrial | | | | |
| marketplace. There were just three hundred | | | | Cutler suggested, "Despite a smaller |
| initial participants; today there are over | | | | percentage of the workforce, themanufacturing |
| three thousand." | | | | sector remains vital, critical, and a |
| | | | significant aspect of the economy. With 90% |
| Cutler has authored more than a thousand | | | | of manufacturers privately-held and with |
| feature articles for hundreds of | | | | under a hundred employees, many have yet to |
| publications; he is a regular contributing | | | | tell the media their company or product |
| editor to Automation.com, | | | | story. In an effort to make great product, |
| | | | too often these stories remain untold. This |
| AutomationMedia.com, Quality Digest, The | | | | trend is beginning to change as global |
| Machinist, Industry 2.0, and many other | | | | selling, internet outreach, and marketing |
| publications (both online and in print.) | | | | savvy enters the consciousness of the small |
| Cutler is also the | | | | and mid-sized manufacturer. |
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