| Ranked as the leading manufacturing | | | | President and CEO of TR Cutler, Inc., ( |
| journalist worldwide, and founder of the | | | | the largestmanufacturing public |
| Manufacturing Media Consortium, Thomas | | | | relations firm worldwide. Cutler is the |
| R. Cutler has been telling the | | | | publisherand editor of Manufacturing |
| remarkable stories of manufacturers for | | | | Profiles, which provides in-depth |
| more than a decade. | | | | analysisregarding technology selection |
| Cutler started the consortium in 1999 | | | | by manufacturers. |
| when many media outlets had not assign a | | | | Cutler authored the Manufacturers' |
| reporter or journalist to cover the | | | | Public Relations and Media Guide in |
| manufacturing sector. According to | | | | 2004 and will publish an updated version |
| Cutler, "Everything else was covered; | | | | in January 2008. TR Cutler, Inc. is |
| from education to banking to real | | | | best known for create the Manufacturing |
| estate...the manufacturing sector was | | | | Media Blitz (a six monthprogram allowing |
| greatly neglected by the media. The | | | | manufacturers to create intensive |
| idea behind the Manufacturing Media | | | | branding, salespipelines, and newsworthy |
| Consortium was to assemble the editors, | | | | media coverage in a short span of time.) |
| journalists, staff writers, economist | | | | Cutler suggested, "Despite a smaller |
| who were writing about trends and data | | | | percentage of the workforce, |
| within the industrial marketplace. | | | | themanufacturing sector remains vital, |
| There were just three hundred initial | | | | critical, and a significant aspect of |
| participants; today there are over three | | | | the economy. With 90% of manufacturers |
| thousand." | | | | privately-held and with under a hundred |
| Cutler has authored more than a thousand | | | | employees, many have yet to tell the |
| feature articles for hundreds of | | | | media their company or product story. |
| publications; he is a regular | | | | In an effort to make great product, too |
| contributing editor to Automation.com, | | | | often these stories remain untold. This |
| AutomationMedia.com, Quality Digest, The | | | | trend is beginning to change as global |
| Machinist, Industry 2.0, and many other | | | | selling, internet outreach, and |
| publications (both online and in print.) | | | | marketing savvy enters the consciousness |
| Cutler is also the | | | | of the small and mid-sized manufacturer. |