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Network Marketing: How Sharp Is Your Axe?

In his book, "Super Prospecting: Specialto a desire to find a program that will in
Offers and Quick-start Systems", Tom "Big Al"some way do the work for him...make income
Schreiter tells the story of an oldfor him. Unfortunately, network marketing is
lumberjack who observed a young lumberjacka business...albeit a special kind of
laboring to chop down a tree. After watchingbusiness...and it works best when worked
the youngster work himself to nearlycertain ways. Many successful network
exhaustion without accomplishing much, themarketers have written many excellent books
old man said, "Looks to me like it'd beand articles on the subject, and there are
easier if you sharpened the axe."To which themarketing and internet marketing training
younger man replied before returning to hisprograms available for those who wish to
attack on the tree, "I don't have time tolearn. Some colleges are even offering
sharpen the axe, I have to get this tree cutcourses and classes on network marketing and
down."Now, it seems obvious to most of usinternet marketing.People going into network
that a sharp axe would probably make the workmarketing should be doing more than simply
go faster and easier. The young lumberjacklistening to the person who recruits them and
would be able to cut down more trees withscanning the company literature. If they
less work just by taking a few minutes towere hired to do any job they had never done
sharpen his axe. Prepare his tools. Learnbefore, no matter how menial, they would
his trade, you might say!You know, it'srecognize the need to familiarize themselves
funny. Most of us have no problem seeing thewith the business and how it is conducted.
point of that story, but everyday, peopleEspecially if they intended to rise in the
sign up for network marketing programs andbusiness and succeed.A few books the
then start hacking away with very blunt axes!beginning network marketer might want to read
Most of these folks have no idea of whatare:
network marketing is, how to go about it, or
how to measure success.I recently received an
email from a gentleman interested in getting
into network marketing. He asked some verySuper Prospecting: Special Offers &
insightful questions, but one demonstratedQuick-Start Systems by Tom "Big Al" Schreiter
his misunderstanding of most genuine network
marketing programs.He asked, if I rememberYour First Year In Network Marketing by Mark
correctly, how long it would take to make aand  Rene  Yarnell
significant income from a certain network
marketing program, and seemed to indicateThe Wave 4 Way To Building Your Downline by
that he would expect a sucessful program toRichard  Poe  (and  several  others)
generate an income of about $48,000 or more
within a relatively short period of time.The Greatest Networker In The World by John
Otherwise, he would consider it a scam.Well,Milton  Fogg
honestly, I guess my two friends who I often
hold up as examples somehow missed thatOff-The-Wall Marketing Ideas by Nancy
point. It took each of them about threeMichaels  and  Debbi  J.  Karpowicz
years in perfectly legitimate programs to
begin making money anything like what my
correspondent expected. At that point, by
the way, their incomes began to growThese tend to be a little old but can
exponentially until they were taking homeprobably be found thru Amazon.com, and they
over $100,000.00 a month. We'll say nothingare excellent education for the beginning
about countless Avon ladies who are networknetwork marketer.The person who fails to
marketers and whose income from networkeducate himself or herself about network
marketing is less than $20,000.00 a year, whomarketing in general and their chosen
consider themselves successfully affiliatedbusiness in particular, has chosen to fail.
with an honest company.Or, I guess I shouldLike the young lumberjack, they will flail at
be concerned about my affiliation with athe tree until their strength or motivation
nationally recognized company (you'vefails them, and then they will wander into
probably seen their commercials on primethe forest...perhaps complaining loudly about
time). The first year, I only made a fewtrees, axes, lumberjacks...anything but
hundred dollars. The second year a fewthemselves. They will not know why they
thousand. I'm in my fifth year with them,failed, how they could have succeeded, or how
and I am now making the magical number...ato measure success.Their axes will be dull,
six figure income from that program alone. Iindeed.The author is retired from the Army
presently have over 200 fully satisfiedafter 21 years of service, has worked as an
customers and tons of repeat business. Notaccountant, optical lab manager, restaurant
what I would call a scam!I don't mean tomanager, and instructor. He has been a member
insult the gentleman who sent me theof Mensa for several years, and has written
question. His questions were valid, and Iand published poetry, essays, and articles on
understand his concerns and applaud hisvarious subjects for the last 40 years. He
attempt to gain some insight into networkhas been an active internet marketer since
marketing. However, it appears his2000, and now makes his living online.
understanding of network marketing is limited



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