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Network Marketing: How Sharp Is Your Axe?

In his book, "Super Prospecting: Special I understand his concerns and applaud his
Offers and Quick-start Systems", Tom "Big attempt to gain some insight into network
Al" Schreiter tells the story of an old marketing. However, it appears his
lumberjack who observed a young understanding of network marketing is
lumberjack laboring to chop down a tree. limited to a desire to find a program
After watching the youngster work himself that will in some way do the work for
to nearly exhaustion without him...make income for him.
accomplishing much, the old man said, Unfortunately, network marketing is a
"Looks to me like it'd be easier if you business...albeit a special kind of
sharpened the axe."To which the younger business...and it works best when worked
man replied before returning to his certain ways. Many successful network
attack on the tree, "I don't have time to marketers have written many excellent
sharpen the axe, I have to get this tree books and articles on the subject, and
cut down."Now, it seems obvious to most there are marketing and internet
of us that a sharp axe would probably marketing training programs available for
make the work go faster and easier. The those who wish to learn. Some colleges
young lumberjack would be able to cut are even offering courses and classes on
down more trees with less work just by network marketing and internet
taking a few minutes to sharpen his axe. marketing.People going into network
Prepare his tools. Learn his trade, you marketing should be doing more than
might say!You know, it's funny. Most of simply listening to the person who
us have no problem seeing the point of recruits them and scanning the company
that story, but everyday, people sign up literature. If they were hired to do any
for network marketing programs and then job they had never done before, no matter
start hacking away with very blunt axes! how menial, they would recognize the need
Most of these folks have no idea of what to familiarize themselves with the
network marketing is, how to go about it, business and how it is conducted.
or how to measure success.I recently Especially if they intended to rise in
received an email from a gentleman the business and succeed.A few books the
interested in getting into network beginning network marketer might want to
marketing. He asked some very insightful read are:
questions, but one demonstrated his
misunderstanding of most genuine network Super Prospecting: Special Offers &
marketing programs.He asked, if I Quick-Start Systems by Tom "Big Al"
remember correctly, how long it would Schreiter
take to make a significant income from a Your First Year In Network Marketing by
certain network marketing program, and Mark and Rene Yarnell
seemed to indicate that he would expect a The Wave 4 Way To Building Your Downline
sucessful program to generate an income by Richard Poe (and several others)
of about $48,000 or more within a The Greatest Networker In The World by
relatively short period of time. John Milton Fogg
Otherwise, he would consider it a Off-The-Wall Marketing Ideas by Nancy
scam.Well, honestly, I guess my two Michaels and Debbi J. Karpowicz
friends who I often hold up as examples
somehow missed that point. It took each These tend to be a little old but can
of them about three years in perfectly probably be found thru Amazon.com, and
legitimate programs to begin making money they are excellent education for the
anything like what my correspondent beginning network marketer.The person who
expected. At that point, by the way, fails to educate himself or herself about
their incomes began to grow exponentially network marketing in general and their
until they were taking home over chosen business in particular, has chosen
$100,000.00 a month. We'll say nothing to fail. Like the young lumberjack, they
about countless Avon ladies who are will flail at the tree until their
network marketers and whose income from strength or motivation fails them, and
network marketing is less than $20,000.00 then they will wander into the
a year, who consider themselves forest...perhaps complaining loudly about
successfully affiliated with an honest trees, axes, lumberjacks...anything but
company.Or, I guess I should be concerned themselves. They will not know why they
about my affiliation with a nationally failed, how they could have succeeded, or
recognized company (you've probably seen how to measure success.Their axes will be
their commercials on prime time). The dull, indeed.The author is retired from
first year, I only made a few hundred the Army after 21 years of service, has
dollars. The second year a few thousand. worked as an accountant, optical lab
I'm in my fifth year with them, and I am manager, restaurant manager, and
now making the magical number...a six instructor. He has been a member of Mensa
figure income from that program alone. I for several years, and has written and
presently have over 200 fully satisfied published poetry, essays, and articles on
customers and tons of repeat business. various subjects for the last 40 years.
Not what I would call a scam!I don't mean He has been an active internet marketer
to insult the gentleman who sent me the since 2000, and now makes his living
question. His questions were valid, and online.




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